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What is Source Institute?

Source Institute is a skunkworks. It grows and shrinks according to the projects it takes on, each of which is approached as a collaboration.

In most ways, Source is a decentralised organisation, with a remote-first culture, and squads that form and disband as needed. At it's largest, Source squads consisted of 40 people, running 5 programs on 3 continents.


Salim Virani has developed entrepreneur training with 5 of the world's top 10 universities (Oxford, UCL, Imperial, Cambridge, Harvard) and half the world's best-performing startup accelerators (Seedcamp, Techstars, 500 Startups, EntrepreneurFirst) as well as other world-class organisations like The Royal Academy Of Engineering, Unilever, and Microsoft.

He is one of the founders of the Lean Startup movement. Before that, he founded companies in ecommerce, IT provision and SaaS, and was director of digital projects at JWT, the world's largest marketing agency.


You can see the latest on his blog or say hello at